Farland Lee Online Marketing works with a group of professional, highly skilled SEO copywriters. Each one writes search engine optimized copy that also reads clearly and enjoyable for the visitors to your site. In fact, poorly written copy or copy that has been too obviously written for search engines will hurt your site with Google and the other search engines.
Think about it. Google has a vested interested in providing “googlers” with the best results it can. If people don’t like the results they get when they search on Google, they might go to another search engine to find what they are looking for. Those other search engines (Bing, Yahoo, Blekko, etc) are equally motivated to serve up good results so that their user base stays with them and they can attract new users.
Do you like reading something that is poorly written or stuffed with keywords to the point that you can barely understand what they are trying to say? If you are like most people, you probably answered no. Google and the other search engines know this too. They are highly motivated to keep these unreadable type of websites out of their search results. Does this mean you can’t optimize your copy? Of course not, but it does mean that you need to do so very carefully and it should only be done by someone who knows what they are doing. That’s where we come in.
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