Today over 25% of all internet traffic is on mobile devices. Think about that. That means more likely than not, your ideal customer or client will be visiting your website from a mobile device like a smartphone or tablet. Is your website ready for that? If yours is like most businesses, it is not. In the past a common strategy was to redirect mobile device users from your main website to a “mobile friendly” version of your site. There are 3 major problems with this approach.
- First and foremost, it is awful for your SEO. Basically you are dividing your traffic between 2 websites, so Google thinks they each have half as much traffic as you actually have. Not good.
- Second, you now have 2 websites to maintain instead of one which doubles your effort (or cost) for every update
- Third, mobile sites usually include less information than your main site. With 50% or more of your visitors reaching your mobile site, do you really want to restrict their access to information about your company products or services in this manner?
So what is the solution?
A responsively designed website. Responsive design means that your website will resize and reconfigure itself depending on the size of the device that it is being viewed upon. So a 3 column website might display as 2 columns on a tablet and 1 column on a smartphone. Specifically, you should be looking at 6 factors when determining if your website in mobile friendly.
- Speed: Your website should load in under 5 seconds on a smartphone
- Images: Your site’s images should display correctly
- Text: Your site’s text should be visible without pinching or zooming.
- Navigation: Your links and buttons should be “thumb friendly.”
- Hierarchy: Your navigation options should be obvious.
- Accessibility: Search functionality should be easily accessible.
Is your website mobile-friendly? If not, we’d be happy to help.
Fill out the form below and we’ll contact you to set up a review of your current site and discuss the necessary changes from there.