Building on last week’s post regarding the relationship between your social media efforts and your blogging, this week I want to share with you a graphic I have drawn countless times for clients and potential clients alike. I call it the Internet marketing flower because a) it looks like a flower, and, b) it will help your Internet marketing efforts to blossom.
For most businesses the goal of Internet marketing is to drive traffic back to their website, improve their user metrics and get ranked higher in the Google search results for their target search terms or keywords. To that end you should be looking to create content on your website that can be found directly in Google by potential customers and/or found by other bloggers interested in the same topic who will link back to the article from their own blog (aka link bait). Sometimes it just makes sense to write a blog post with broad appeal to increase traffic to your website even if the bulk of visitors are not likely to become customers because, again, Google is closely watching your traffic to determine your search rank. Sites that get more traffic rank higher than sites with less traffic.
But how do you get ranked high enough in the search results to get found in the first place? This is where your social media comes in. First you write the blog post and post it to your website. Then, as I wrote last week, you share it with your friends, followers, fans, business associates and everyone else in the world on your social media networks such as Facebook, Pinterest, Twitter, Google+, Linkedin, and Youtube. When sharing you should specifically ask people to read the post, to comment on it and to share it with their friends on social media. This last part is critical as it can dramatically increase the number of people who will see your blog post.
Social media indicators can dramatically help the search rank for a blog post in the early period after it has been posted as Seomoz.org reported here. So if you can get people to read your blog post and, even better, share it on social media themselves, your post will enjoy a nice bump in the rankings. This, in turn, increases the chances of it being found in the search results and thus getting more readers, more links and more mentions on social media. This my friends is the definition of “going viral” and if you don’t know anything else about the Internet I am sure you know that is a good thing, a very good thing.
Like this post? Please let us know! Share it with your friends and comment! Have a topic you would like to know more about? Ask me int he comments and I will add it to the list of future posts I intend to write. Need help pulling together your Internet Marketing efforts? Contact Us for a free initial consultation and free SEO report on your existing website.