I just read an article from Small Business Trends which I thought was worth passing on to
you. The article was entitled “4 Tricks for Building Your Email List” and I liked it for 3 reasons. 1, it reiterates the importance of a good email marketing effort, something that is a bit of a mantra with me. 2, it reviews 4 fairly straightforward but nevertheless important ideas for building your list. I am not sure that I would refer to them as “tricks,” but certainly good tips or at least a couple rise to the level of rules. The third reason I liked the article I will get back to in a minute after I have given a brief review of the 4 tips.
- Create a Compelling Offer – always a good thing, if you are not offering people something they want, no one is going to sign up for your email letter. The author makes a good point about you are trying to entice people into allowing you to invade their privacy, so it needs to be worth their while. This I would elevate to the level of a “rule.”
- Give Them a Little Something-Something – the author suggests offering the potential subscriber an immediate “sign up bonus” my words, not hers. This is something I have suggested in the past to clients and it can be as simple as a “white paper” (i.e., a “how to” article) for consulting businesses like me or it can be a 10% off coupon for brick & mortar or mail order businesses. Teton Heritage Builders, a construction company that is a client of mine, offers a detailed “construction checklist” designed to help someone considering building a house to think of the many things they must consider in order to avoid surprises.
- Show Them What’s at Stake – this is the other side of the coin from the first tip. Stressing to potential subscribers what they will be missing if they don’t sign up and how it will benefit them or their business is a sound practice. I am not sure this is truly a separate tip from the first one, but I will go with it.
So those are the 4 tricks offered in the article in brief. Certainly you should read the entire article for more in depth information. Which brings us to the third reason I liked the article and the blogging “trick.” The well written title of the article. I don’t know about you, but I cannot resist the word “trick.” Even though I have been teaching people to use email marketing for a number of years now, I still can’t resist reading an article that promises to teach me some new tricks. If I don’t, I am always left wondering if I could have learned a new valuable piece of information that I could use and pass on to my clients. I would have been much less likely to click through to an article that promised to teach me the “4 Basic Principals of Building an Email List” or something of that sort. Trick just always make me think that I might learn something that will give me an edge. I think it is a lot like using the word “Free.” There is something irresistible about checking out an offer that promises to give you something for nothing. What other words inspire that kind of reaction in you? Write a comment and let me know your thoughts. Thanks!