[dropcap type=”rounded-with-ring” color=”green”]S[/dropcap]ocial media. Where do you even start? Facebook, Twitter, Linkedin, Google+? Facebook is the largest social network and drives the most traffic to websites, but does it convert? Twitter allows you to quickly build a following, but who hears what you have to say? Linkedin is considered to be the king of b2b social nertworks, but how to do connect with potential customers? Google really wants you to use Google+ and they have created all sorts of SEO benefits for businesses that use it, but who’s on Google+?
How about one of the hot new comers like Pinterest? Mashable says it drives more traffic than Google+, Youtube and Linkedin combined. But how would that work for your business? What about video marketing on Youtube or Vimeo? Youtube is now the second largest search engine out there with over 800 million unique visitors per month, but how do you get found amongst all those videos?
Also let’s not forget social bookmarking sites like Reddit. For many businesses the targeted traffic you can get from a social media bookmarking site like Reddit converts better than any other source.
Bottom line. Social media is a confusing landscape of options. Businesses have been made or broken by their use of social media. To make it even more complicated, Google and the other search engines are now looking at social media signals to determine how they should rank your website. Having the right strategy for social media is increasingly not an option for businesses, it is a critical component of any marketing program.
Farland Lee Online Marketing can help. We can help you to tailor a program to your company, your products, your services. We can teach you how to properly use social media, how to grow your networks and how to convert followers into customers. Don’t have time to manage a social media marketing campaign? We can do it for you. We will work closely with you to determine your goals, select the type of information you would like to share and then we can share it for you. Our services will ensure that you have a consistent presence on the appropriate social media networks without taking away your ability to add your tweets or posts when you want to.